The Hindu Business Line : Saturday, August 09, 2003

Keeping competitors at arm's length .... HLL strategy to counter low-priced rival brands
Beating low-priced competition has always been an objective for HLL, which claims to have finally won the battle in categories like personal wash, toothpastes and shampoos. In a presentation made by the company during an analysts' meet ... More

INTERVIEW

`Ad growth scope bright in Chennai'
AFTER closing shop almost six years ago, Grey Worldwide is back in Chennai again. The company has already been handling from Mumbai accounts of several Chennai-based companies such as Sara Lee (Kiwi), ITC Expressions, Medimix, TTK's Eva ... More

PROMOTIONS & OFFERS

Lycra, MTV team up for Style Awards function
MTV and Lycra are teaming up for the first Lycra MTV Style Awards in India to recognise celebrities and individuals across 13 spheres. There will be a total of 19 awards in three major categories — popular, technical and honors, for ... More

Colgate launches oral health care for school kids
COLGATE Palmolive is targeting pre-school children in Maharashtra as part of its global education programme in oral health, `Bright Smiles Bright Futures'. The company has decided to associate with the Indian Dental Association (IDA) to give ... More

Tata Motors' free camp

RETAILING

Pizza Hut to find foothold in Kerala
According to Mr Pankaj Batra, Director (Marketing), Yum! Restaurants International, the company which owns the chain in India, it has appointed a franchisee to develop the Kerala market. Mr Vijay Pai, a Chennai-based garment exporter who is also ... More

Coffee Pai Café opens in Kolkata
THE café culture is on a roll with yet another café brand announcing plans for a pan-India rollout over the next four years. Pai's Foods Pvt Ltd, which has introduced the "more restaurant than café" concept with the launch of Coffee Pai Café ... More

MARKETING RESEARCH

Men beat women hollow in toiletries sales, says study
It is just one of the findings of 3D, a proprietary consumer insights research study by ATG-MCI (a specialist unit of WPP-MCI). The first round was completed in 2001-02, and round one of 2003 surveyed more than 8,000 people. The findings point ... More

BRANDS

Tribhovandas plans foray into branded jewellery trade
BRANDED jewellery market in the country is on a roll with new players entering it. Tribhovandas Bhimji Zaveri, which has a predominant position in the domestic retail jewellery market, is making a foray into the branded retail segment with its ... More

NEW PRODUCTS & SERVICES

Kinetic unveils Boss 115

Brand Quest

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