The Hindu Business Line : Saturday, August 16, 2003

Haier set to change `negative image'
We are going to change the perception that Chinese products are `cheap'. Armed with high technology product and in keeping with the global image of Haier, our products will be competitively priced. More

ADVERTISING

`Strong brand message in ads can boost sales'
EVEN as the advertising industry is still high on its success at Cannes, there appears to be room for improvement. With two of Shining's major creative works breaking in recent weeks, Mr Shombit Sengupta, its founder, speaks out on the domestic ... More

RETAILING

Essar Oil to roll out first retail outlet next month
ESSAR Oil Ltd is all set to open its first retail outlet at Ratnagiri in Maharashra next month, more than a year after it received licence for setting up petrol pumps. The franchisee-run outlet of Essar will be the first to be set up in the ... More

Coffee Day targets Rs 330-cr turnover
AMALGAMATED Bean Coffee Trading Co. Ltd, which owns the Café Coffee Day chain of cafes across the country, has targeted a turnover of Rs 330 crore in the current fiscal. In 2002-03, the company had recorded a turnover of Rs 250 crore, ... More

MARKETING RESEARCH

Students steer majority of retail biz in Pune: Study
THE student community, though dependent on its parents for spending on consumer goods, is said to be a major driving force for the growth of the retail stores in Pune. Pune has a vast student population. In terms of density of educational ... More

STANDARDS & BENCHMARKS

CUTS urges cola majors to recall unsafe products
CONSUMER Unity and Trust Society (CUTS) has asked the Cola-majors to withdraw their "unsafe goods" from the marketplace. The consumer organisation "would not hesitate" to move the apex consumer court to get these products withdrawn from the ... More

EU norms: Indian food cos treading trip-wired path?
IS India sending out conflicting signals to global trade, when it seeks to adopt the European Union (EU) norms for its food products? The issue reeks of déjà vu - for, soft drink companies are walking the same path, as did the bottled-water ... More

NEW PRODUCTS & SERVICES

Channel 7 to 9 launches Star Plus soaps in Dubai
CHANNEL 7 to 9, Hindi entertainment terrestrial channel outside India, recently launched the telecast of Star Plus soaps including Kyunki Saas Bhi Kabi Bahu Thi on Ajman TV in Dubai. The launch of the programme follows an agreement with ... More

Garware launches new range of sun control film
GARWARE Polyester Ltd has launched Classic Lite, a new range of sun control film for vehicles. Speaking to Business Line here, Mr Bhale Rao, Director, Garware Polyester, said this film was special as it provided very high visibility ... More

Invis to launch Symphony Celestial in September
INVIS Multimedia, a city-based digital content creator, will shortly launch a DVD collection on the dances of India. Labelled `Symphony Celestial', this set of 10 DVDs will be launched in September, said Mr Ajith M.R., Director, Invis ... More

Brand Quest

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