The Hindu Business Line : Friday, August 29, 2003

Catching them young, Electrolux style
DON'T be surprised if your child talks to you about his `dream' refrigerator, air-conditioner, washing machine or microwave oven. White goods major Electrolux Kelvinator Ltd (EKL), a subsidiary of Electrolux Group, has decided to capture the ... More

Sony to offer special packages thru STB
SONY Entertainment Television (SET) has come up with a new way of pushing the set-top box (STB) now that conditional access system is more or less off. The broadcaster is planning to create special packages of programmes, movies and gaming ... More

AWARDS & HONOURS

Great creatives! Effective too
GREAT creative products are also effective: that was the underlying theme at the Effie Awards 2003 (for effectiveness) last week in Mumbai. The lone gold (consumer products) went to McCann-Erickson's popular `thanda matlab' campaign for ... More

ADVERTISING

Visa to launch new regional commercial for `All it Takes'
VISA will launch a new regional TV commercial, Monster Chase, which carries forward the credit card major's `All it Takes' branding in India. In the 60-second spot made by BBDO Asia Pacific, the animated Lara Croft interacts with her ... More

PROMOTIONS & OFFERS

BBC World, CNN take SMS route for promos
AFTER the general entertainment channels, it is now the turn of the international news channels to embrace SMS for promotions. BBC World, in its marketing of the ongoing quiz show `University Challenge', used SMS along with radio and the ... More

Radico ties up with film cos to promote 8PM Whisky
WHITE Feather Films and Leo Entertainment have signed on Radico Khaitan's 8PM Whisky for the upcoming Hindi film, `Plan', starring Sanjay Dutt. Leo Entertainment, which last collaborated with White Feather on `Kaante' with Thums Up, will handle ... More

RETAILING

Fitch bullish on Indian retail industry
"The spate of new projects and entry of several players place the industry in investment mode. We expect the industry to remain so in the medium term." More

STANDARDS & BENCHMARKS

Pepsi, Diet Pepsi, Limca clear the bar: CFTRI report
IT'S official now - Limca, Diet Pepsi and Pepsi are the three of the 12 soft drinks that were cleared for pesticide residue following tests at a Government laboratory. Even as the soft drinks controversy now lies at the doorstep of the ... More

CSE sees loopholes in Govt's cola report
FOR consumers confused over conflicting reports on the presence of pesticides in soft drinks, the Centre for Science and Environment (CSE) on Thursday sought to clear the clutter. "Doubts and confusion over the methodology and results would ... More

NEW PRODUCTS & SERVICES

Hutch to invest Rs 200 cr in AP network expansion
IN tune with its nation-wide expansion plan for a bigger geographical footprint and deeper market penetration, Hutchison Essar has announced the launch of a major network expansion in Andhra Pradesh, which will see a total investment of about Rs ... More

Stainless steel doors launched
SITHAR Engineers Pvt Ltd, a company located at the Kinfra Small Industries Park in the suburbs of the city, has launched a range of stainless steel doors that come with stainless steel frames. Mr P.K. Kunhalikutty, State Minister for ... More

Gillette offer
KOCHI: Gillette, the global player in the male grooming segment, has announced the launch of the New International Gillette Shave Foam in Kochi, enriched with a comfort glide formula. Mr Vikram Bahl, Regional Business Manager for India ... More

Brand Quest

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