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Google India launched

Anna Peter

Mumbai , Aug. 28

GOOGLE, one of the most widely used search engines in the world, has launched Google India (www.google.co.in) , which offers users in India a choice of interfaces in Hindi, Bengali, Telugu, Marathi and English.

Ms Debbie Frost, International PR, Google Inc, said: "It is part of the company's efforts to offer the best search experience to people around the world".

It also provides additional search functions by enabling users to restrict searches to pages from the country. The new domain and homepage also allow users to use the search engine in their own language.

In addition to its 77 country-specific domains, Google, Ms Frost said, offered a number of foreign language search tools available via the Language Tools link on the homepage or directly at http://www.google.com/language_tools. Here, users have immediate access to 88 interface language translations, machine translation for 12 language pairs and the ability to restrict searches to 35 languages. The search engine handles more than 100 million search queries a day.

Google's business model is based on two revenue streams: search services and advertising programmes. It now has more than 130 corporate customers in more than 30 countries.

Set up in September 1998, Google, the brainchild of Larry Page and Sergey Brin, now has over 1,000 employees and 12 offices worldwide.

A privately-held company, Google's initial funding came from Kleiner Perkins Caufield & Byers and Sequoia Capital. Other investors include Stanford University, Andy Bechtolsheim (co-founder of Sun Microsystems and current Vice- President, Engineering, Gigabit Switching Group at Cisco Systems), and Ram Shriram, an entrepreneur who previously held senior executive positions at Netscape, Junglee and Amazon.com.

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