The Hindu Business Line : Saturday, August 30, 2003

Who'll partner Disney — Star or Sony?
WHO will partner Mickey Mouse this time round? After the break-up with Modi Entertainment Network (MEN), Walt Disney is in talks with both the Star Group and Sony Entertainment Television (SET) for distribution and airtime sales of the Disney ... More

India Post (TN) to market Airtel prepaid cards
INDIA Post, Tamil Nadu circle, has emerged a trend-setter by entering into a collaborative agreement with Bharti Cellular Ltd, for marketing the Airtel Magic pre-paid SIM cards at select post offices and RMS (Railway Mail Service) offices. ... More

EVENTS

Intl coffee festival

PROMOTIONS & OFFERS

Buy air-conditioner or microwave and go mobile
THE competition for the mobile customer is now being fought on twin fronts — the tariff race is now being supplemented by offers of lower and lower entry costs that include the handset, the costliest item for a new mobile ... More

CESC bills offering festive bouquet
CESC's electricity bills have turned out to be an attractive advertising media for most corporates, which are either using the bill face or sending direct mailers launching their products, or offering discounts. More

Le Meridien, AirTel tie up for promo
Le MERIDIEN group of hotels has announced special promotional packages for all Airtel subscribers across the country. The offer is spread across all the Le Meridien destinations in the country, Cochin, Chennai, Bangalore, Pune, Delhi and the new ... More

MARKETING RESEARCH

Fruit juice beats soft drinks : Study
A SURVEY conducted by the students of the Andhra University here has shown that nearly 43 per cent of consumers of soft drinks here have switched over to fruit juices after the recent disclosures about pesticide residues in the colas. According ... More

BRANDS

Markfed to add thrust to its Ready to Serves
MOVE over Tasty Bite, MTR and ITC's Kitchens of India — Asia's largest marketing cooperative, Markfed or Marketing Federation Ltd — is set to give players in the ready-to-serve (RTS) segment a tough run, through its own RTS brand ... More

Tea brand Dilmah plans fruit flavours
DILMAH, the Ceylon-based premium tea brand, plans to launch fruit flavours by year-end and use experiential marketing activities to expand its consumer base. Launched in India in June through a distribution alliance between Dabur Foods and Sri ... More

PIRACY

Music industry targets students to curb piracy
THE Indian Music Industry (IMI) is now targeting school and college goers to help it tackle the menace of piracy. Addressing a seminar here on Friday, the President of IMI, Mr V.J. Lazarus, said that advocacy programmes on the lines done to ... More

NEW PRODUCTS & SERVICES

Reva hits AP roads
REVA, the country's first electric car on Friday entered the Andhra Pradesh market riding on the State Government support in the form of 9 per cent road tax and 12 per cent sales tax exemption bringing down the car price by about Rs 40,000. The ... More

Allen Solly unveils new work wear range
ALLEN SOLLY on Friday announced the launch of a new product and technical innovation programme in fabric development, garment processing and garment manufacturing technology to coincide with the tenth anniversary of its association with Tencel. ... More

Gillette takes a swish at youth with new foam
GILLETTE India Ltd has announced that it will introduce the `New Gillette Shave Foam' in India next month, to cater to what it sees as a market of young consumers who are willing to do without the shaving brush and cream. The shave foam, which ... More

Tata launches Mr. Bean in TN
THE 5000-tonne filter coffee market in Tamil Nadu is to be set to be stirred up with the high power launch of Tata Coffee's coffee chicory blend, Mr. Bean. Tata Coffee Ltd launched its blend of 53 per cent coffee and 47 per cent chicory in ... More