The Hindu Business Line : Tuesday, September 02, 2003

HLL streamlines Close-Up portfolio; drops 2 variants
HLL is rationalising its Close-Up franchise. The FMCG major has dropped two of its variants - Eucalyptus Waves and Close-Up Whitening with intentions of introducing more flavours in future. Close-Up, meanwhile, continues to exist as a gel ... More

Nut King maker plans expansion
THE Beta group, maker of Nut King brand of snack foods, plans to expand capacities through joint ventures with local partners rather than company-owned projects, according to Mr J. Rajmohan Pillai, Chairman, Beta Brands B.V. The group is ... More

Coke plans to cash in on festive fervour
HAVING suffered what it described as a `short-term' setback following the controversy over pesticide residues, Coca-Cola India said it would `rebound' in sales in the coming months cashing in on the festival season. The President of Coca-Cola ... More

INSIGHT

A changed ownership structure may have bottled cola row
BY ANY reckoning the recent controversy over pesticide residue in carbonated beverages has been a public relations disaster for the cola majors. To be in the limelight and often for reasons not entirely of their choice ... More

ADVERTISING

Ambience hopes to instil respect for national anthem
IT was at the start of a screening of the Spielberg film, Catch me if you can, that B. Raghu and Manish Bhatt, Creative Directors at Ambience Publicis, realised that the national anthem seems to have lost some sheen. As is the custom in ... More

RETAILING

Millennium showroom in Hyderabad

MARKETING RESEARCH

`Advertisement perception varies among urban, rural audiences'
IF beauty lies in the eye of the beholder, so do advertising messages. A study on the response to television commercials within both urban and rural audiences reveals that the message the ad gives out varies in perception along with the ... More

Channels look to stretch `prime time'
CAN'T go to sleep and bored of the lacklustre programmes on TV? You're in luck: channels are beefing up their post-11 p.m. line-up, not just for the stray night owls, but a sizable chunk of viewers who seem willing to stay up to watch good ... More

NEW PRODUCTS & SERVICES

Hutch launches new pre-paid plan in AP
HUTCH launched a new pre-paid plan for mobile telephony users — Balanced Based Tariff Plan — that offers a subscriber the option to choose a flexible tariff plan. With this, the higher the talk time balance maintained by a ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line