Financial Daily from THE HINDU group of publications
Wednesday, Sep 03, 2003
Financial Daily from THE HINDU group of publications Wednesday, Sep 03, 2003 |
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Marketing
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Advertising Mindshare to do media buying for Reid & Taylor Our Bureau
Mumbai , Sept. 2 REID & Taylor has announced the appointment of Mindshare India as its Agency of Record (AOR) for its media buying activities. According to a news release, the Reid & Taylor account is worth over Rs 25 crore for year across multi-media platforms. Mr Tarun Joshi, Communication Custodian for R&T: ``With Amitabh Bachchan as its brand ambassador and Rakesh Mehra of `Aks' fame shooting for the commercial, we have big plans for the brand... Our campaign will take this brand into an entirely different orbit." In July, R&T announced that Mr Amitabh Bachchan would be the brand ambassador of its premium suiting brand.
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