![]() Financial Daily from THE HINDU group of publications Wednesday, Sep 03, 2003 |
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Marketing
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Strategy Walt Disney plans local sales office in India Our Bureau
New Delhi , Sept 2 WALT Disney Television International (Asia Pacific) has announced in a press release its commitment to expand its TV distribution in India spanning Disney branded and non-branded programming across all TV delivery platforms and plans to open a dedicated local sales office in India by the year-end. "We have already seen major growth in the Asian television marketplace and the reorganisation of our business in India gives us opportunities to build upon our recent successes in the region," said Mr Doug Miller, Managing Director, Walt Disney Television International (Asia Pacific). "India, as one of the largest markets in Asia, and the fastest growing television market, is central to all of our plans." "We continue to be optimistic about this growing marketplace and believe that a local presence is essential," added Mr Steve Macallister, VP and GM, Buena Vista International Television (Asia Pacific). "Our whole approach is to promote growth through the utilisation of our strong programming assets and we are already in advanced discussions to launch several new television series with multiple broadcasters." In India, Walt Disney Television International provides feature films, live action series and reality shows to Star Movies, AXN and HBO and also contributes 29 hours per week of children's programs to DD Metro, Eenadu, SET, Star Plus and Star World.
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