Financial Daily from THE HINDU group of publications
Wednesday, Sep 03, 2003
Financial Daily from THE HINDU group of publications Wednesday, Sep 03, 2003 |
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Marketing
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New Products & Services Ambassador Grand as `a niche product' Our Bureau
Mr Satish Burman, Vice-President (Marketing), Hindustan Motors, and Ms Soni Srivastava, GM (Corporate Communications), G.K. Birla Group, at the launch of `Ambassador Grand ' in Chennai on Tuesday. — Bijoy Ghosh
Chennai , Sept. 2 HINDUSTAN Motors has launched the Ambassador Grand, a variant of the Ambassador, with additional features such as power steering, power brakes and remote shift gear. The diesel version (1.8-litre) costs Rs 4.40 lakh, ex-showroom, Chennai and the petrol version at Rs 4.16 lakh. The car also has been fitted with transparent headlamps, body-coloured bumpers, improved air conditioning, "spruced up interiors", and a new acoustic package developed in association with Treves of France. Other improvements include glass and magazine holders, reading light, digital clock and a hand brake in the centre. Hindustan Motors expects to sell about 2,000 Ambassador Grands this year, and about 10,000 vehicles next year. The company sells about 15,000 Ambassadors each year. About 65 per cent of Ambassadors are sold go to the taxi segment, while institutional purchases (Government departments, police) account for another 16 per cent. Addressing a press conference here, Hindustan Motors' Vice-President, Marketing, Mr Satish Burman, said with the Grand, the company expected to get individual customer's interest back to the Ambassador. However, it prefers to position the car as a niche product. HM General Manager-Corporate Communications, Ms Soni Srivastava, said that the Ambassador Grand had 137 improvements brought into it.
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