![]() Financial Daily from THE HINDU group of publications Saturday, September 06, 2003 |
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MARKETING STRATEGY
TTK-LIG launches Web site for sex educationTTK-LIG, makers of condom brands Kohinoor and Durex, in association with Yahoo! India, have launched a Web site for sex education called www.kohinoorpassion.com. Addressing a press conference, Mr J. ... More ADVERTISING
A new formula for film promosRATHER than using song-and-dance or action sequences to promote the film or activities around it, filmmakers are taking advantage of shooting ads with the same stars and director to heighten interest in an innovative manner. In a promotional ... More PROMOTIONS & OFFERS New scheme from Reliance Infocomm RELIANCE Infocomm on Friday announced a scheme for its Reliance IndiaMobile (RIM) customers, wherein new customers between September 4 and October 5 will be offered several benefits. These include free unlimited local calls to one local RIM ... More CHANNELS AND FRANCHISES RETAILING Jindal Photo bets on digital labs for growth JINDAL Photo Films Ltd, which markets and distributes the Fujifilm brand in the country, is betting on its `Frontier digital mini-labs' to provide an impetus to growth in its turnover. The company is targeting to open 140 such outlets across ... More MARKETING RESEARCH TV serials still show traits of homebound women, says study SCRIPT writers for television serials are catering to the image of the typical non-working woman. The ideal woman is being projected as being a heroine who can ensure the harmony of her family, according to the latest findings of P:SNAP ... More BRANDS Allied Domecq halts bottling of Malibu THE global drinks major, Allied Domecq, has discontinued the local bottling of Malibu, a coconut-flavoured rum-based spirit, after acquiring it from Diageo last year. The move has significantly restricted Malibu's retail presence in the country ... More
Platinum Guild launches global branding drive STANDARDS & BENCHMARKS Gujarat gives clean chit to Coke samples THE Gujarat Government has given a clean chit to 17 samples of soft drinks drawn from various places in the State, after they were tested negative for the presence of certain pesticides falling under the category of organochlorine such as ... More NEW PRODUCTS & SERVICES Hind Motors rolls out new Ambassador in Kerala HINDUSTAN Motors Ltd has rolled out its new variant of Ambassador, `the Grand', in the Kerala market here. Available in a range of six exciting new metallic colours, the car comes with a warranty for one year/50,000 km whichever comes earlier. ... More
Bajaj Allianz, Pan Insurance unveil `Gururaksha'
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Top Stories In Focus Cola Controversy The Cable tangle Pakistan Diary Indo-Pak Monitor Indo-China Relations Telecom Competition In Depth In Kashmir Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Corporate Governance Looking back Aug. 24-Aug. 30 Konjam right, konjam wrong US tightens norms for processed food imports 35% of ad value for Mirchi comes from financial brands |
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