The Hindu Business Line : Monday, September 08, 2003

Baume & Mercier sets sights on smaller cities
WITH an eye on the rising purchasing power in the country and increasing competition in the category, luxury watch companies are charting out new strategies for growth. Luxury watchmaker, Baume & Mercier, which entered the Indian market four ... More

ADVERTISING

Political image-making gets a push-up
With the proliferation of local cable and news channels, it is important for the local politicians to be visible. More

`Ad industry is running short of talent'
"THE advertisement business is completely starved of good talent. This business has not grown as fast as the consumers," observed Mr R. Balakrishnan, National Creative Director, Lowe Lintas. The man behind the `Hoodibaba' commercial for the ... More

PROMOTIONS & OFFERS

Of stars and star values
How much can star endorsements influence buying patterns? Are today's increasingly savvy buyers able to comprehend that an endorsement simply pads up the price? More

TVS ties up with BCCI for sponsorship
TVS Motor Company has entered into an agreement with the Board of Control for Cricket in India for sponsorship rights to international cricket matches, according to a press release from the company. The agreement allows TVS Motor Company ... More

Idea launches SMS contest on Telugu films
IDEA Cellular Ltd, a private cellular services operator, has launched an exclusive SMS contest based on Telugu movies in association with www.rediff.com for Idea users of Andhra Pradesh. This SMS contest ... More

Blaupunkt contest
HYDERABAD: Blaupunkt, the audio systems major belonging to the Mico Bosch group, has organised a fun filled contest for the car-audio lovers of the twin cities of Hyderabad and Secunderabad here on Sunday, where over 125 cars ... More

MARKET SHARES

Philips targets 25% share in `cinema at home' for super rich
TARGETING about 25 per cent market share in the niche cinema at home segment, Philips India Ltd, has announced the launch of CATH - or Cinema at Home targeting the super rich and the institutional segment. The General Manager, Philips Creative ... More

RETAILING

Odyssey markets age-old games in style
YOU would have played them all years ago a number of times. But your memory of these games may have faded. You may not even remember the rules of these games. But don't worry! They are back again in improved style and content. The `Gilli ... More

MARKETING RESEARCH

Film financing still in learning stage: Study
THOUGH the 70-year-old film industry is witnessing a paradigm shift from `Bollywood style' businesses to more structured organisations with a high quality of governance, the conventional way of financing still continues. "We have made a good ... More

Brand Quest

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