The Hindu Business Line : Tuesday, September 09, 2003

Toyota-Kirloskar to reduce production cost by 50 pc
TOYOTA-KIRLOSKAR Motor Company plans to reduce its production cost by as much as 50 per cent over a three-year time frame. Sources in the company told Business Line that a 50 per cent reduction in production cost would be carried out in ... More

Theory M to handle HLL's multi-level marketing project
THEORY M, the Mumbai-based `interactive marketing' services company, has bagged HLL's multi-level marketing project - Lever Network. Theory M is expected to handle the CRM (customer relationship management), DM (direct marketing), mass media ... More

NDTV's World This Week in new avatar
THE tabla beats were familiar, so was the face that greeted viewers on Friday nightbut the show that was rated as one of India's best TV programmes has a new look. Dr Prannoy Roy's cheery `Good evening and welcome to The World This Week' ... More

Eminent Luggages, Ricossa Marketing form joint venture
TAIWANESE company Eminent Luggages Worldwide and Ricossa Marketing in India, have entered into a 50:50 joint venture partnership to set up a manufacturing plant for the production of travel bags and accessories, a press release ... More

INSIGHT

Ad celebrities
MARK H. McCormack became a celebrity after he wrote a book, What They Don't Teach You in Harvard Business School. It was a most sought after book among MBA graduates. Interestingly, this celebrity set up a ... More

EVENTS

`Promo Power' from tomorrow
KIDSTUFF Promos and Events, a leading promotional marketing firm, is organising Promo Power 2003 here on September 10-11. The event will have speakers such as Mr Russell Weiner, Director-Marketing, Pepsi Cola North America, Mr Bill Carmody, ... More

PROMOTIONS & OFFERS

MasterCard launches fest in Bangalore
MASTERCARD International has launched `Win with Maestro', a four-month long festival for Maestro debit cardholders in Bangalore. Similar campaigns will be rolled out to select cities in the next four to six weeks. Two hundred merchant ... More

CHANNELS AND FRANCHISES

Variety Auto opens M&M showroom in Hyderabad
VARIETY Automotives, part of the city-based Rs 62-crore Variety group, formally opened its automotive showroom-cum-service centre here on Monday. The Variety group promoters, Mr K. Prabhakar Reddy and Mr K. Sathya Reddy, told presspersons that ... More

US co to market JB Chemicals' Ciprofloxacin
JB Chemicals and Pharmaceuticals Ltd on Monday announced the supply, marketing and distribution of its Ciprofloxacin will be exclusively managed by Lannett Company Inc, USA, through an agreement with its joint venture partner Spectrum ... More

MARKET SHARES

Bharti, Reliance take toll on CellOne
According to official sources, more than Bharti it is the WLL services of Reliance that have acted as a dampener on the growth of CellOne. More

TRENDS

Supplyco Onam fairs helped prevent price rise: Minister
Supplyco had activated five Onam Metro Fairs, nine district-level fairs and 67 Onam Markets at various places in the State. More

NEW PRODUCTS & SERVICES

HLL comes out with a new variant of Fair & Lovely
SEGMENTING the fairness cream market, HLL's Fair & Lovely has come up with yet another variant — Fair & Lovely Fairness Cream with Extra Brightness — Saanwali Thwacha ke Liye (For Dark Skin). Targeting the consumer who is a ... More

Brand Quest

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