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Coimbatore , Sept. 8

HAVING established its base at Chennai — 3 centres and 65 Business Associates (BAs) — Vetri Software Ltd, the Indian arm of the Michigan-based Lason Incorporation is planning to spread its wings by setting up units in all States very soon.

Its management team is looking at upcoming secondary towns such as Coimbatore, Tiruchy and Kancheepuram in Tamil Nadu besides some places in Karnataka and Andhra Pradesh for this purpose.

"We will start from the South," Mr Pradeep Nevatia, Country Head and Vice-President (Operations), Vetri Software, told Business Line. Mr Nevatia said Coimbatore was high in his priority in view of the city being a manufacturing hub.

`In fact, the BA model will work very well here. We envisage a mini-Chennai kind of creation here. However, the size and growth will depend on how the concept would work and that only time can tell. While we are ramping up and growing, the re-engineering exercise is going up in a massive way," he added.

When asked about these business associates, Mr Nevatia said these were small, flexible, cost-effective business units that ensured quality of the product/process and its timely delivery. These could do the back office jobs (those that were outsourced), process management service, project management, infrastructure support services etc. According to him, the expectations were rather high in the ITES industry, problems aplenty but all centred around `people'. The industry required customised, cost effective solutions.

"Vetri has promoted around 65 BAs in and around Chennai. Though each of these work as independent business units, the challenge lies in managing these associates, ensuring product standardisation, scheduling the work-load, time management etc. We have developed a system — Lason Quality Management System, which has been given for patenting."

Vetri's mission, he said was to generate employment and create cost effective BA models. The company, Mr Nevatia said was aiming to double its revenue in the next three years. It has recorded a 250 per cent growth in the last three years, with the revenues touching $25 million in 2001(January-December).

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