Financial Daily from THE HINDU group of publications
Wednesday, Sep 10, 2003
Financial Daily from THE HINDU group of publications Wednesday, Sep 10, 2003 |
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Marketing
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Promotions & Offers Tag Heuer signs Shah Rukh as brand ambassador Our Bureau
The new ambassador of Tag Heuer, Shah Rukh Khan, displaying a watch at a press conference in the Capital on Tuesday. _ Kamal Narang
New Delhi , Sept. 9 LUXURY sports watchmaker, Tag Heuer, on Tuesday announced the signing of Bollywood superstar, Mr Shah Rukh Khan, as its brand ambassador in India. The actor has signed a three-year agreement with Tag Heuer covering product development, advertising, public relations and merchandising. Commenting on the signing of Mr Khan as brand ambassador, Mr Jean-Christophe Babin, President and CEO, LVMH Watch and Jewelry, said: "India is one of the most important markets for us and this long-term association with Shah Rukh further reinforces our commitment towards India". Mr Khan will be seen in the Tag Heuer corporate campaign, "What are you made of?" that will be launched in the Indian market shortly.
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