The Hindu Business Line : Thursday, September 11, 2003

Food standards and market access — Time for a new engagement
THE cola controversy in terms of the trade negotiations at the World Trade Organisation appears well timed. All WTO trade negotiators of developing countries must be grateful to the exposé by the Centre for Science and ... More

REGULATORY BODIES & RULINGS

2 weeks time given to file reply to SitiCable's plea
ZEE'S ambitious plans of getting signals of popular channels such as Star, Sony and ESPN on its head-end in the sky (HITS) platform will have to wait. The Monopolies and Restrictive Trade Practices Commission (MRTPC) on Wednesday gave the ... More

ADVERTISING

When ads seek new media
Advertising media have never looked more different, as unconventional, out-of-the-box vehicles emerge. The objective: cut through the clutter. The benefit: low costs. The downside: an unorganised industry status. More

Print & TV ads a winning combine, says study
Overall, the study showed that the impact multiplier effect has a positive impact on cognitive measures such as brand and ad salience and the memorability of the creative content. More

DIRECT MARKETING

Modicare seeks law on network marketing
MODICARE Ltd, a direct selling company, wants a law on network marketing clearly stating the rules of the game to prevent entry of fly-by-night operators into the business. At a press meet here on Wednesday, Mr Anukul Agarwal, Executive ... More

RETAILING

Derby opens new outlet in AP
THE Chennai-based men's functional fashion wear brand Derby has opened its first exclusive outlet in the posh Banjara Hills area and plans two more such outlets in the next three months as also a multi-brand outlet. The Managing Director of ... More

Cauvery showrooms
HYDERABAD: Targeting a sales turnover of Rs 30 crore this financial year, the Karnataka State Handicrafts Development Corporation Ltd is planning to open showrooms, under the Cauvery brand, in Mumbai and Tirumala, besides organising expos ... More

MARKETING RESEARCH

`Fairness creams lead in skin care market'
According to the latest AC Nielsen India Retail audit, fairness creams and lotions put together continue to be the largest segment in the skin creams category, accounting for 48 per cent of the total skin creams volume market, in the 12-month ... More

OUTLOOK

Will water take on colas?
Even as industry experts have forecast packaged water as the world's leading beverage by 2005 overtaking carbonated beverages, global majors are now putting their non-carbonated beverage brands in the forefront in recognition of this trend. Mr ... More

PEOPLE

Rajeev Banduni to head Gartner India sales
GARTNER India Research & Advisory Services on Wednesday announced the appointment of Mr Rajeev Banduni as Director-Sales. Based in Bangalore, Mr Rajeev will head the Gartner sales force in India and will be responsible for all client ... More

NEW PRODUCTS & SERVICES

Cadila Pharma launches new cardiovascular drug
THE Cadila Pharmaceuticals Ltd (CPL) has fortified its cardiovascular basket of products with the nitric oxide donating beta-1 blocker, nebivilol, under the brand name, Nodon. With this product launch, CPL has become the first indigenous bulk ... More

SAB TV on DTH platform in UK
SRI Adhikari Brothers Television Network Ltd's Hindi Entertainment channel, SAB TV, is being aired on Sky's DTH platform in the UK since September 8. This is the second channel for SAB TV in the UK. It had entered into a 50:50 joint venture ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line