The Hindu Business Line : Friday, September 12, 2003

Gautier India takes new avatar
THE Gautier brand of French furniture will be known as Style Spa World Furniture from September 15 to be in line with global trends and the evolving needs of the consumer. Groupe Seribo, which had tied up with Gautier India, was bought over by ... More

Fortune Park to launch loyalty programme
FORTUNE Park Hotels Ltd, the mid-price hotel chain wholly-owned by the ITC Hotels Ltd, is to launch its own loyalty programme `Fortune Plus'. In a statement, the chain has said that the new initiative will offer a host of benefits to the ... More

ADVERTISING

Bombay Dyeing launches new ad campaign
WILL Dipti Gujral do for Bombay Dyeing what Lisa Ray did all those years ago? The `Gladrags' model is the new face of Bombay Dyeing, which is launching a new media campaign — after close to a decade of a low-key media presence — for ... More

PROMOTIONS & OFFERS

Film stars to lend lustre to paint brands
THE decorative paints segment, which accounts for about 8 per cent of the Rs 6,000-crore paints industry, is getting an extra sheen, with celebrities pitching for at least two brands in the market: Amitabh Bachchan for Nerolac Paints, and Akshaye ... More

Indian brands make a beeline for Aussie cricketers
Why are so many Indian brands queuing outside the Aussies' door? Clearly, as World Cup champions, they are the best team in the world, and everyone loves a winner. More

Buckle up for AXN's `Extreme Dhamaka'
AXN is planning to embark on its second local production and programming effort - `The AXN Extreme Dhamaka'. The channel's first initiative was AXN `Who Dares Wins India Special' last year. The AXN Extreme Dhamaka is ... More

RETAILING

Furniturewalla showroom
HYDERABAD: After Mumbai, Bangalore and Pune, Furniturewalla has entered Hyderabad with the opening of a 12,000 sq ft showroom in Banjara Hills here on Thursday. The company sources its furniture from 18 countries, according to a press ... More

PIRACY

Music industry steps up efforts to curb piracy
THE Indian Music Industry (IMI), in association with Holoflex, has launched a series of initiatives to curb piracy. At a seminar in Mumbai on Thursday, various representatives of the industry advocated the need to enforce security measures and ... More

TRENDS

Supplyco's Onam fairs clock sales of Rs 3.6 crore
THE special Onam fairs operated by the Kerala Civil Supplies Corporation (Supplyco) generated sales worth Rs 3.6 crore, according to the Kerala Food and Culture Minister, Mr G. Karthikeyan. This amount was generated from the five `metro fairs', ... More

NEW PRODUCTS & SERVICES

Royal Enfield unveils upgraded Electra
ROYAL Enfield, a unit of Eicher Ltd, has unveiled an upgraded version of its best-selling Bullet Electra. The motorcycle is expected to be available in dealerships across the country by October 1, according to Mr Siddhartha Lal, Chief Executive, ... More

Electrolux awaits SEBI nod for rights issue — Launches Oxy range of refrigerators
EVEN as Electrolux Kelvinator Ltd (EKL) announced its intention to seek a presence in all segments of the domestic and kitchen appliances market in India, the company on Thursday expressed its inability to provide details of its investment plans ... More

Vizag IOC introduces gasohol
VISAKHAPATNAM: Indian Oil Corporation, Visakhapatnam division, introduced gasohol — petrol blended with 5 per cent ethanol — here on Thursday, according to a press release issued by the company. Mr I.K. Padmakar, General ... More

Brand Quest

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