The Hindu Business Line : Monday, September 15, 2003

Glamour for the glitter
AFTER an alliance with Boom, for which the Diamond Trading Company (the rough diamond marketing arm of the De Beers Group) supplied 400 carats of diamonds, branded diamonds now make an appearance in the new Subhash Ghai film, Jogger's ... More

Sinclairs hotels launch `nature cure' package
THE Sinclairs chain of hotels has launched a new facility, somewhat akin to a spa. As a part of this, Sinclairs has worked out an `annual maintenance contract' (AMC) for the human body, the Vice-President, Brigadier (retd) Mr S. Bhatia, ... More

ADVERTISING

Telecom, insurance, petro goods emerge as big ad spenders
TELECOM, insurance and petro products have emerged as the darlings of media planners and television channels. Talk to anybody in the media business and they would vouch that these are the categories to look out for. According to data collated ... More

Cola press ad spends in Aug at new high
The higher print spends are clearly an indication of the damage control exercise that the cola majors put in place quickly, a media expert said. More

PROMOTIONS & OFFERS

IA to conduct road show to promote Sharjah
The objective of the road show is to showcase Sharjah as a preferred destination and to interact with travel agents, tour operators based in India and to show facilities available in Sharjah. More

RETAILING

New IndRoyal showroom

BRANDS

The makeover woman
"Design is not just making some pretty patterns," says Sujata Keshavan Guha, who has helped many Indian companies refurbish their brand image. More

OUTLOOK

Brewers bet on women guzzlers to fuel growth
"There has certainly been a significant change in attitude towards beer, particularly among women, who seem to be drinking more mild beer." More

TRENDS

Are we ready for Pucca Cola?
MECCA-COLA, as a query to search, elicits only 15,700 pages in Google, as against 1,040,000 for Coca-Cola and 1,670,000 for Pepsi. But the truth is that the new product that was born towards the end of 2002, is already a case study in business ... More

NEW PRODUCTS & SERVICES

National Panasonic lines up new office products
NATIONAL Panasonic India is lining up a slew of new product launches and marketing activities for its systems product division in a bid to almost double the divisions' turnover to Rs 200 crore this fiscal. The division had garnered revenues of Rs ... More

Brand Quest

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