![]() Financial Daily from THE HINDU group of publications Monday, Sep 15, 2003 |
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Cars Corporate - Announcements M&M to rev up Scorpio production Neha Kaushik
New Delhi , Sept. 14 IN a bid to reduce the waiting period for its popular utility vehicle Scorpio, Mahindra & Mahindra is planning to increase the production capacity of the vehicle. According to Mr Akhilesh Kumar, General Manager - Sales and Marketing, Automotive Sector, Mahindra & Mahindra, "The company is planning to increase the production capacity of the Scorpio to 3,000 units per month in the next three-four months from the current 2,400 units. At present, the waiting period for the Scorpio is about three weeks." Keeping in view the good demand for the vehicle, Mahindra & Mahindra has been periodically increasing the production levels of the Scorpio since its launch last year. The Scorpio plays an instrumental role in helping the company achieve a market share of 45 per cent in the hard-top utility vehicles market. According to Mr Kumar, while there has been demand for the Scorpio from across the country, it is particularly strong in the Northern region. "At present, about 40-45 per cent of our sales comes from the Northern region," he said. Mahindra & Mahindra at present is in the process of finalising an export strategy for the Scorpio particularly for markets in China, South-East Asia, and Eastern Europe. They are eyeing local partnerships in these markets to further their plans.
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