Financial Daily from THE HINDU group of publications
Wednesday, Sep 17, 2003
Financial Daily from THE HINDU group of publications Wednesday, Sep 17, 2003 |
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Marketing
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Promotions & Offers Kwality Wall's unveils prize scheme to boost sales Our Bureau
Chennai , Sept. 16 HLL'S Kwality Wall's has announced that it will hold a contest, linked to the purchase of its ice cream, and launch a limited-edition range with "novel flavours and combination", as part of its festival season offer. A company press release said its `Teen Vardaan Contest' would give the winners of the `grand prize' (ten families) an opportunity to "choose prizes from three categories, amounting to Rs 10 lakh each". Participants also have a chance to win DVD players, walkmans, video games, jigsaw puzzles, among others, the release added.
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