Financial Daily from THE HINDU group of publications
Wednesday, Sep 17, 2003

Port Info

Group Sites

Marketing - New Products & Services
Corporate - Outlook

Samsung targets Rs 5,000-cr turnover

Our Bureau

Kolkata , Sept. 16

SAMSUNG India Electronics Ltd has targeted a turnover of Rs 5,000 crore in 2003. In 2002, the company had recorded a turnover of Rs 2,950 crore. Of this, consumer electronics and home appliances accounted for Rs 1,710 crore, the balance being accounted for by the company's IT and telecom product offerings. In the current calendar year, sales of consumer electronics and home appliances are expected to generate a revenue of Rs 2,500 crore.

Stating this during an interface with newspersons here today, Mr R. Zutshi, Director (Sales) of Samsung India, announced the national launch of a range of refrigerators manufactured by the company at its plant in Noida. The Noida plant, which has been set up at an investment of $25 million, has a capacity to produce 5,00,000 refrigerator units per annum on a single shift basis.

The plant is Samsung's fifth refrigerator facility in the world, the other four being located in Korea, China, Mexico and Thailand.

Mr Zutshi said the Noida plant would manufacture `Direct Cool' and `Frost Free' refrigerators on the same production line. The capacity of the refrigerators range from 180 litres to 340 litres and they have been priced between Rs 9,100 and Rs 27,000.

The company hopes to sell 4,00,000 units this year. As of now, Samsung India's product offerings included colour televisions, air conditioners, DVDs and microwave ovens.

The company also announced a festival season promotion campaign which is set to take off on September 16, and will continue till November 15, 2003. Christened Rub ka kamaal, the campaign offers gifts on every purchase.

On purchase of any consumer electronics or home appliances product, customers would be given a card to rub and win the prize as mentioned in the card. Prizes to be won include a trip to Australia to watch the India-Australia series, Samsung microwave oven, Swatch watches, a strolley bag, etc. The total value of the gifts that would be given away has been pegged at Rs 15 crore.

Besides, the company is offering additional warranty of three years - in addition to the normal one-year warranty - on purchase of colour televisions during the festival period.

Article E-Mail :: Comment :: Syndication

Stories in this Section
Philips to tap `plugged-ins' for mobiles

SET Max to air World Cup replays from Sept 27
Workshop on advertising in Coimbatore
Kwality Wall's unveils prize scheme to boost sales
Hindustan Lever `hair raising' event till Oct 7
Idola Fori to market CoCreate products
STIC Travels is GMC Airlines sales agent
Hindustan Lever extends Modern brand to biscuits
Samsung targets Rs 5,000-cr turnover
Tata Motors rolls out first CityRover
3M launches car detailing in Mumbai

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Copyright 2003, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line