The Hindu Business Line : Thursday, September 18, 2003

CavinKare entering food segment
Apart from a whole host of local pickle brands, CavinKare will take on nationally distributed brands such as Ruchi, Priya and Mother's Recipe. More

HBO to launch sex comedy
HBO is launching its award-winning original comedy series, `Sex and the City,' on October 4. The series, which is described as an adult lifestyle comedy, explores relationships through the eyes of four single women in Manhattan. The series will ... More

Bollywood trailers for Idea customers
IDEA Cellular customers can now watch the latest Bollywood trailers on their MMS-enabled mobile phones and can also forward videos as messages, according to a release. Available on the handset under the banner of Idea Power Service, the service ... More

Effective marketing brings in viewers for Jassi on Sony
IT is the story of a Plain Jane in a landscape littered with model-like bahus, and it came after the network had pulled one of its much-hyped series. But Sony Entertainment Television pulled out all the stops in promoting `Jassi ... More

PROMOTIONS & OFFERS

TVS Motor promo boosts Victor sales in July-Aug
TVS Motor Company has claimed that offtake of its bestseller Victor has increased 20 per cent for July and August, owing to a promotional campaign — `Victor Khareedo, Balla Ghumao' — it ran during those months. The increase, ... More

Mumbai cricketers to sport NECC, Venky's logo
The rationale behind NECC sponsoring MCA for one year is to create awareness about the nutritive value of eggs and chicken and to promote young players in the field of cricket. More

APC, Reliance India Mobile pact

CHANNELS AND FRANCHISES

Sundaram Motors is GM dealer

MARKETING RESEARCH

`Supplements can become a major selling proposition'
WOMEN across Mumbai prefer watching serials on television, whereas men prefer to watch news and current affairs; the consumer base in south Mumbai and in the western suburbs is likely to be better educated and have a higher purchasing power than ... More

NEW PRODUCTS & SERVICES

New drug from Ranbaxy to lower cholesterol level
RANBAXY Laboratories Ltd has launched Rosuvas (Rosuvastatin), a drug to lower the cholesterol level in the human body. According to an official release, Rosuvas is the most aggressive therapy till date for lowering LDL cholesterol while also ... More

New car care products

P&G launches Ariel detergent packs

Brand Quest

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