The Hindu Business Line : Friday, September 19, 2003

Apollo launches online lottery in Kerala
LOTTUS, Apollo Group's recently launched online lottery brand on Thursday unveiled its first phase of marketing plans for Kerala. The Lottus which began its operations early this month is aiming at garnering Rs 2,500 crore as revenue from ... More

Bagrrys India plans backward integration in health foods biz
BAGRRYS India Ltd, which manufactures and markets fast moving high fibre health foods such as oat bran, porridge, muesli and oatwheat cereals under the Bagrrys brand name, plans to extend its product mix to include other health food segments such ... More

Discovery channel in pact with Idea Cellular
INFOTAINMENT channel Discovery Communications has entered into a tie-up with Idea Cellular Ltd to launch a new series, titled Idea. As part of this alliance, Discovery will create a 13-week series based on the brand proposition, Idea, which ... More

RURAL MARKETING

Godrej to launch small unit packs for soap brands in Bimaru States
"At the moment, we are learning and trying to understand these markets. Once we feel these brands have been accepted, we will make it a permanent feature in Bimaru States," said Mr Press. More

ADVERTISING

Alcatel India ropes in Lowe Mumbai for handsets
ALCATEL India, has appointed Lowe Mumbai to handle the creatives for its mobile handsets. Mr Mohit Kapoor, Country Manager, Alcatel India, told Business Line: "We had given the task of appointing a new agency to our distribution partner ... More

PROMOTIONS & OFFERS

Columbia plans big promo for Pirates of the Caribbean
THEME parties, contests and a series of promos have been lined up by Columbia Tristar Films of India, to create excitement around the release of the Walt Disney film, Pirates of the Caribbean, on Friday. Speaking to Business Line, ... More

Yuvraj Singh to endorse Nippo Batteries
Indo National Ltd, which makes the Nippo batteries, has produced three commercials to be telecast extensively during the coming cricket season. Hakuhodo Percept, Chennai, is the advertising agency for the company, according to an Indo National ... More

Little innovators for Electrolux!
IN an effort to understand the future customers' needs and preferences, Electrolux Kelvinator Ltd (EKL), a subsidiary of the Electrolux group, on Thursday recognised and awarded the imaginative power of school children who participated in `Dream ... More

Sharjah ties up with IA to boost toursim
The Sharjah package includes return airfares in the economy class, hotel stay for two nights and three days in a select three and five-star hotels. More

MARKETING RESEARCH

TAM brings science to measuring TV promos
TWO recent examples proved again how important programme and channel promotions are to broadcasters. On Sony Entertainment Television (SET), innovative promo ideas delivered big audiences for its newest series, `Jassi jaissi koi nahin', ... More

NEW PRODUCTS & SERVICES

Colgate launches `Simply White'
COLGATE-Palmolive India Ltd has introduced Colgate Simply White, its at-home teeth whitening gel. It will initially be available in Bangalore and priced at Rs 600 for 10 ml. The gel is transparent and has no flavour. It gets quickly absorbed ... More

Hero Honda rolls out Passion variant
HERO Honda Motors has rolled out a variant of its Passion motorcycle in the executive segment. The price of the new version, called Passion Plus, would remain the same as the base model, which sports a price tag of Rs 41,885 (ex-showroom, ... More

National Panasonic to expand reach
IN order to become a `one-stop-shop' in the office automation business, National Panasonic India Pvt Ltd, which is targeting a turnover of Rs 400 crore this fiscal plans to strengthen and expand its channels to aggressively push its products. ... More

2 new Pepsodent variants launched

Kopran enters ayurvedic segment

Brand Quest

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