Financial Daily from THE HINDU group of publications
Friday, Sep 19, 2003
Financial Daily from THE HINDU group of publications Friday, Sep 19, 2003 |
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Marketing
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New Products & Services Colgate launches `Simply White' Our Bureau
Bangalore , Sept. 18 COLGATE-Palmolive India Ltd has introduced Colgate Simply White, its at-home teeth whitening gel. It will initially be available in Bangalore and priced at Rs 600 for 10 ml. The gel is transparent and has no flavour. It gets quickly absorbed and begins whitening effortlessly. "When used twice a day for 14 days, Colgate Simply White provides noticeable results - dramatically white teeth," Mr Vikram Kaushik, Executive Vice-President (Marketing) Colgate- Palmolive India Ltd, said. The effect lasts up to six months, which means that the cost, at Rs 600 for 10 ml bottle, is just Rs 3 per day, he added. Colgate Simply White will retail in a small, easy-to-carry-anywhere bottle with a brush on applicator.
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