Financial Daily from THE HINDU group of publications
Saturday, Sep 20, 2003
Financial Daily from THE HINDU group of publications Saturday, Sep 20, 2003 |
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Info-Tech
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Human Resources Path to your career in ICICI group Anjali Prayag
Bangalore , Sept. 19 HOW do you convince a 22-year-old that a call centre job is not infra dig, but on the other hand offers the same growth opportunities that other careers do? Companies in the industry are grappling with the issue and coming up with innovative HR practices. ICICI OneSource, with 3,700 employees, has initiated what it calls a `CareerPath' for its associates. A new policy allows OneSource employees, who have put in 18 months of work at the call centre, to opt for a switch to any of the other ICICI Group companies, after passing a few internal tests. Says Mr Aashu Calapa, Vice-President, Human Resources, ICICI OneSource, "This is a significant opportunity for our employees to make a career switch." But how easy is the shift, considering that call centres look for a certain `type of employees' and they could be misfits elsewhere? "No," he says, reasoning it out. "Most of our associates attain a certain level of expertise, in subjects like insurance or banking and are able to use that knowledge in the new company." Job opportunities for OneSource employees could be in the areas of customer service, operations, sales and marketing departments of any ICICI company. Is this initiative aimed at convincing the employee that ICICI is offering a definite career path or is OneSource trying to put the lid on attrition levels? According to Mr Calapa, it is a combination of both. OneSource, which has been showing an attrition level of 27 per cent, has also initiated other policies to ensure a definite career path for its employees. Mr Calapa says, "No recruitment is done at any level other than the associate level. This means people are promoted from within to higher positions."
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