The Hindu Business Line : Saturday, September 27, 2003

IA, Alliance Air launch drive to get customer feedback
WITH competition from the private players "making a dent" into its market share turning it a "squarely shared" market, the Indian Airlines and Alliance Air have launched a nationwide initiative seeking feedback from its customers on the in-flight ... More

INSIGHT

Marketing: Transiting into the millennium market
THE challenge confronting most marketing organisations, now that they have been ushered into the 21st century, is how to make the transition from the orthodox forms of marketing to the ultra-modern systems, in the ... More

ADVERTISING

LG targets Rs 1,000-cr biz from festive sales
BACKED by higher sales this year, consumer durables major LG Electronics India Pvt Ltd is expecting a 33 per cent increase in its net profit to Rs 180 crore in 2003 and a jump in turnover to Rs 4,500 crore from Rs 3,316 crore last year. The ... More

CHANNELS AND FRANCHISES

Star India in search of distributors abroad for expansion
STAR INDIA is looking at taking its channels to countries in North America, Africa and Europe to cater to the Hindi speaking population in these countries. Having launched its two channels (Star News and Star Plus) in the UK, the channel is ... More

RETAILING

Mallya unveils retail plan
Mr Mallya said he was being forced to step into the spirits retailing. For instance, McDowell & Co's turnover is pegged at Rs 1,300 crore, while at the prevailing consumer price, the business is worth roughly Rs 3,000 crore annually. More

MARKETING RESEARCH

Durable players' kitty set to bulge this festive season
WHILE the companies are unfolding their strategies to lure the consumer this festive season, what does the consumer want? This festival season consumers would splurge on big-ticket items and most will be first-time buyers, say industry ... More

BRANDS

Rathore joins Orient Craft to set up Step2Design
DESIGNER Raghavendra Rathore has teamed up with Mr Vishal Singh of Orient Craft to set up Step2Design, an entity that would manufacture ready-to-wear garments for the domestic market under the brand name of `Inde Pret Jodhpur'. "Instead of ... More

PIRACY

Smuggled chipsets have ready market
THE grey market for PC components including chipsets and processors appears to be still active. A consignment of 98 pieces of Intel computer chips valued at Rs 7.35 lakh and 100 pieces of Pentium IV processors worth Rs 7.5 lakh were found stashed ... More

Piracy taking toll on Tamil music industry
THE Tamil music industry has been affected by the menace of piracy in a big way, according to Dr Srinidhi Chidambaram, Bharatanatyam artiste. She said that the music industry in India was dying and if piracy was not stamped out artistes would ... More

OUTLOOK

`Big Mac's global freeze not to impact Indian operations'
BIG Mac in India today got in-step with its worldwide "i'm lovin' it" campaign unveiled by McDonald globally earlier this month. But despite McDonald's global arena strategy to cut spending and open less stores worldwide, expansion plans in India ... More

NEW PRODUCTS & SERVICES

Colgate Dental Cream now in new formulation
IN a move aimed at strengthening its leadership position in the oral care market, Colgate-Palmolive (India) Ltd has relaunched Colgate Dental Cream with what the company calls a "fresher taste and improved germ-fighting performance". A company ... More

Rajshree Ford plans servicing facilities for every 200 km
THE Rajshree Ford has plans to start servicing facilities for every 150 to 200 kilometres in the State, also to cater to the spare parts requirements of its customers, Mr Randy Shockley, Vice-President, Marketing, Sales and Service, Ford India, ... More

Brand Quest

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