Financial Daily from THE HINDU group of publications
Tuesday, Sep 30, 2003
Financial Daily from THE HINDU group of publications Tuesday, Sep 30, 2003 |
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Marketing
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Promotions & Offers Industry & Economy - Tourism Waugh to boost Australian tourism in India Our Bureau
Mumbai, Sept. 29 AUSTRALIAN cricketer, Steve Waugh, has been appointed Australian Tourism Ambassador to India to boost awareness of Australia as a holiday destination, according to a news release. Recognising that cricket is the top sport in India, and that Waugh is a familiar face here after having captained the Australian cricket team, for his corporate endorsements and for his charitable work, the Minister for Small Business and Tourism, Mr Joe Hockey, said that Waugh would now also be the face of Australian tourism in India. "In India, his popularity extends well beyond the cricket pitch, (and) he is inextricably linked to Australia, and encapsulates much of what is admired in the Australian personality," Mr Hockey was quoted as saying. "India is an emerging tourist market and Steve's endorsements will help to raise the profile of Australia and inspire more Indians to holiday in this country." Waugh joins other sportspersons and celebrities who are tourism ambassadors for Australia: swim star lan Thorpe, celebrity model Megan Gale, and world champion surfer Layne Beachley. In his role as Australian Tourism Ambassador, Waugh will be featured in a range of promotions aimed at driving Indian travellers to holiday in Australia. Waugh is currently a brand ambassador for MRF and AMP Sanmar. In the past decade, the number of visitors from India to the land Down Under has grown from less than 10,000 to more than 45,000, according to Ms Maggie White, General Manager, South & South East Asia, Australian Tourism Commission. "Our country is particularly popular with high end travellers, including families, and Steve's broad appeal in this market can help Australia to further boost the numbers of visitors we receive each year," she was quoted as saying. "Steve captures the humble, genuine, and compassionate side of the Australian personality that appeals to visitors to our country and this makes him an ideal Ambassador to promote Australia."
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