The Hindu Business Line : Wednesday, October 01, 2003

Rlys selling tourist train concept to corporates
WANT to take your employees on a holiday to Goa? Charter an entire train. The Indian Railway Catering & Tourism Corporation Ltd, a public sector undertaking under the Railway Ministry, is wooing corporates to charter special trains from Railways ... More

IOC unveils value-added Indane service
ENHANCING its LPG service offerings, the Indian Oil Corporation (IOC) has unveiled a national campaign by appointing `Indane Star Distributors,' handpicked from among its large distributor network, who "ensures delivery of cylinders in 24 hours, ... More

It's now snow parks' turn to join entertainment sector
AFTER the success of amusement parks and water parks, it's now the turn of snow parks to hit the country's entertainment sector. October 2 will see the opening of the country's first large-scale snow park to be situated at the Delhi-Gurgaon ... More

New dimensions in marketing strategy
THE race to adopt unconventional modes of marketing has acquired new dimensions. Companies are no longer looking at direct sales vis-a-vis cross brand associations but are keener on acquiring databases of high networth clientele of lifestyle ... More

CII to host film marketing summit
The summit will provide filmmakers an exposure to proven western sales and marketing practices that help films make that crossover. More

TVS & Sons to unify brand for 3 businesses
TV SUNDRAM Iyengar & Sons Ltd, the parent and holding company of the TVS group, is all set to bring under one brand three of its businesses - TVS Xpress, the multi-brand car service network, TVS Value, the used car business, and TVS Care, the ... More

PROMOTIONS & OFFERS

HP to up brand promo in India
COMPUTING giant, Hewlett-Packard, on Tuesday said it would invest $ 100 million in Asia-Pacific to enhance its brand equity, a strategy that would see the company investing more in retail infrastructure in India. Announcing the ... More

CHANNELS AND FRANCHISES

Linc plans to make Uniball range of pens
LINC Pen & Plastics Ltd has initiated talks with Mitsubishi Pencil Co Ltd of Japan to manufacture the latter's Uniball range of pens under licence in India. The arrangement is expected to be firmed up by the end of the current fiscal. At ... More

RETAILING

Mango women's wear to expand retail presence
Though declining to provide any target sales for the brand in India, Mr Halfon said the response from the Mumbai outlet has been very good. ``We exceeded our targets by 25 per cent,'' he quipped. More

BRANDS

`Giant Choice' brand launched

NEW PRODUCTS & SERVICES

`Samaj' launches edition in Vizag
MANY parts of Orissa and coastal Andhra Pradesh, both of which were in the erstwhile Madras presidency, share a common ethos and cultural heritage and therefore both States should strive together to better the lot of people and promote their ... More

Whirlpool to launch new wash range
Whirlpool of India Ltd has proposed to actively focus on the washing machines category. Agreeing that the overall market growth in the segment has been disappointing, Mr Benoy Roychowdhury, Vice-President Sales, Whirlpool of India, said, ``the ... More

ATN Intl to launch Ahimsaa tomorrow
ATN International Ltd, which runs a 24-hour Bengali channel called ATN World, on Tuesday announced the launch of its second satellite channel on October 2. Christened Ahimsaa, the bilingual English-Hindi channel will focus on "value-based ... More

Ecof Ind forays into detergent market
ECOF Industries Pvt Ltd has made a foray into the premium detergent bar market with the launch of its brand `Kylo' in Tamil Nadu. The company plans to take Kylo — named so, as it sounds "very premium" — to other southern States ... More

Brand Quest

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