The Hindu Business Line : Thursday, October 02, 2003

Mattel pulls out Star Beans range
MATTEL Toys (India) Pvt Ltd has withdrawn its Star Beans range of soft toys. The Star Beans range was an extension to the existing plush toys already offered by the company but pegged at an affordable pricing between Rs 99 and Rs 125 to suit the ... More

EVENTS

Biz-aar marketing event

ADVERTISING

Onida launches promotional ads for festive season
MIRC Electronics, the maker of Onida TVs, has launched a series of ads and a promotional offer for the festive season. The Onida ghar pe, headphone sar pe offer is being promoted with a 20-second TV spot that combines a touch of humour ... More

Orchard Advertising to open office in Chennai
THE Bangalore-based Orchard Advertising is set to go national with the opening of its third office in Chennai, and an office in Delhi slated to open within a year to 18 months, according to a news release. The agency currently has an office in ... More

PROMOTIONS & OFFERS

Castrol plans rock contest
CASTROL has launched an all-India rock competition called `Castrol Power 1 Garage Rock.' The objective is to revive rock music in India by creating a national stage for professional and upcoming bands to display their talent, according to a ... More

IA launches new `Smart Voyager' schemes
THE next time you feel like travelling for free to the US, the UK or France, just take 12 flights with Indian Airlines (IA) on the major metro routes between now and December 31, 2003. In an effort to stimulate the domestic market and garner a ... More

Epson India's festive offer
Bangalore: Epson India has launched a festive offer with the purchase of its entry-level inkjet printer, the Epson Stylus C43SX, which gets a VIP Footloose bag worth Rs 695 free with it. The promotion is valid for 35 days, according to a ... More

CHANNELS AND FRANCHISES

Bajaj Electricals to market, service Morphy Richards' hair care items
Taking up the marketing and servicing for the Morphy Richards range in India, Bajaj Electricals has also set up a separate manufacturing base at Baddi, an excise-free zone in Himachal Pradesh. More

MARKET SHARES

Adults form 40% of cartoon viewership
CARTOON Network is no longer the channel of children alone. Mothers have been tuning into the channel driving Cartoon Network's adult viewership share. Adults form 35-40 per cent of the total viewers share. This is primarily because mothers ... More

LG hopes Rs 1000 cr turnover
LG Electronic India Pvt Ltd has set aside Rs 60 crore for the promotion of its products during the festive season and hopes to rake Rs 1,000 crore, according to Mr Kwang-Ro Kim, Managing Director, LG Electronic India Pvt Ltd. Mr Kim was in ... More

RETAILING

Be plans tie-ups with large format shopping malls
RAYMOND'S pret-a-porter business, Be:, is all set to tap the style needs of discerning buyers in metros and mini-metros by entering into alliances with large format shopping malls and stores. The store, which is now positioning itself as a ... More

MARKETING RESEARCH

A question of quality
General awareness levels about food quality and food law enforcement agencies remain low in the country, says a study sponsored by the Ministry of Food Processing Industries. More

BRANDS

A very good paper but a very bad habit
The 125-year-old Hindu must look to its hoary heritage and formidable pedigree to keep up with the times. More

Barista gets super brand status
NEW DELHI: Barista Coffee Company has been listed among the top 100 brands in India by Super Brands — the Indian division of Super Brands Ltd, according to a press release issued by Barista. Barista was selected out of 711 Indian ... More

TRENDS

Experience over exclusivity?
With brands competing fiercely on every front, the media planning and buying functions have become a bone of contention between advertisers and agencies. Clients insist on exclusivity, which agencies are finding harder to promise. More

Glassy attractions
An optical shop in Kochi has put up an automated mannequin which wears and removes a pair of spectacles. Optical shops are on a modernisation spree in the city, thanks to increasing competition in the field. The latest entrant is Lawrence and ... More

NEW PRODUCTS & SERVICES

Adobe design software
Bangalore: Adobe Systems has launched its Adobe Creative Suite, a software product that that offers a complete design environment and combines that new full-version upgrades of adobe Photoshop CS, Adobe Illustrator CS, Adobe InDesignCs and ... More

Brand Quest

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