Financial Daily from THE HINDU group of publications
Thursday, Oct 02, 2003
Financial Daily from THE HINDU group of publications Thursday, Oct 02, 2003 |
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Marketing
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Events Biz-aar marketing event Our Bureau
COIMBATORE: The School of Management of Sri Krishna College of Engineering and Technology, Coimbatore, had organised a two-day marketing event styled `Biz-aar' at the college premises on Tuesday and Wednesday. The event's objective was to provide an opportunity for budding managers to gain hands-on experience on merchandising, retailing and designing the marketing mix for FMCG products, according to a release from the college. Since the FMCG sector lost sizeable revenue because of fake/counterfeit products in segments such as shampoo, fairness cream, etc, a range of such look-alike goods were also displayed to create awareness about them.
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