Financial Daily from THE HINDU group of publications
Friday, Oct 03, 2003
Financial Daily from THE HINDU group of publications Friday, Oct 03, 2003 |
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Opinion
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Letters Social responsibility of companies
This is with reference to the editorial "Symbolism on overdrive" (Business Line, September 29). The editorial has a pronounced slant towards a company's responsibility to its shareholders, but is silent about its role in promoting a social ethos. It is true that PETA's campaign against DaimlerChrysler is full of symbolism. So what? One cannot deny the power of symbolism in social mobilisation. Social pressure can change corporate behaviour. Some 20 years ago, fur coats were a status symbol. But not anymore, thanks largely to the efforts of animal rights activists. It might have taken time but the message did register. It is not impossible to achieve the same with leather upholstery. Raghuram Ekambaram New Delhi Letters to the editor and contributions can be sent by e-mail to: bleditor@thehindu.co.in
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