Financial Daily from THE HINDU group of publications
Tuesday, Oct 07, 2003
Financial Daily from THE HINDU group of publications Tuesday, Oct 07, 2003 |
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Corporate
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Alliances & Joint Ventures Marketing - Channels and Franchises Australian co ties up with Franchise India Our Bureau
New Delhi , Oct. 6 THE burgeoning Indian franchising industry, estimated at about Rs 10,000 crore, is now beginning to attract global attention. The Australia-based franchising consultancy, Innovation 360, has entered into a strategic alliance with the Delhi-based Franchise India Holdings Ltd. "The objective is to provide a platform for international companies to come to India through the franchising route. We see India as an emerging market for franchising; there has been significant growth in this sector. To begin with, we are trying to identify the best industries in India to approach for franchising consulting," said Mr Tony White, Director, Innovation 360, and Executive Director, Franchise India Holdings. According to estimates by Franchise India Holdings, the Rs 10,000-crore Indian franchising industry comprises 600 national-level players, which operate through 50,000 outlets and employ about 0.5 million people. Bata India was among the first companies to adopt franchising in retailing. Corporates such as Archies, NIIT and Aptech have actively adopted the franchising route to expansion. According to Mr Marya Gaurav, President, Franchise India, the industry is growing at about of 25-30 per cent. Categories that are expected to experience a boom in franchising include food services, retail speciality (lifestyle/healthcare/communications/furniture), hypermarkets and convenience stores, education, entertainment, services, travel, and business services. Mr Gaurav added that the industry was lobbying with the Government authorities to create independent franchise laws. Franchise India Holding Ltd, which also publishes the Franchising World magazine, is organising the international franchise conference-cum-franchise awards later this month.
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