Financial Daily from THE HINDU group of publications
Wednesday, Oct 08, 2003
Financial Daily from THE HINDU group of publications Wednesday, Oct 08, 2003 |
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Marketing
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New Products & Services Lakme launches Treasures range Our Bureau
A model at the Lakme Grand Finale Winter 2003 show held in Mumbai on Tuesday. Lakme launched its Treasures range of garments during the show. — Shashi Ashiwal
Mumbai , Oct. 7 LAKME launched the Treasures range of colour cosmetics with the Grand Finale Winter 2003 show featuring the works of designers Arjun Khanna, Sabyasachi Mukherjee and JJ Valaya in Mumbai. Their interpretations were in the form of the `gold,' `silver' and `jewels' lines. The cosmetics range comprises Enrich lip colour (Rs 110), True Wear nail colour (Rs 55), eye make up (Rs 125), Jewel liquid sindoor (Rs 50) and Sparkle dust roll-on powder (Rs 99) in festive shades of red, maroon, pink, gold and bronze. "Lakme is aligning itself with the international trend of unveiling two fashion statements in a year and going forward, this will be held under the aegis of the Lakme India Fashion Week," said Mr Anil Chopra, Business Head, Lakme Lever. "The interpretations of the statement will then be translated into Lakme's Winter Collection 2003, thus expanding the realm of `fashion', `style' and `beauty' on and beyond the ramp... to the doorsteps of the Indian woman."
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