Financial Daily from THE HINDU group of publications
Wednesday, Oct 08, 2003
Financial Daily from THE HINDU group of publications Wednesday, Oct 08, 2003 |
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Marketing
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Promotions & Offers Info-Tech - Telecommunications AirTel signs up Sachin as brand ambassador Our Bureau
New Delhi , Oct. 7 TELECOM major Bharti Tele-Ventures (BTVL) on Tuesday announced that it had signed Sachin Tendulkar as the new brand ambassador for AirTel, its mobile service brand. The company also announced the launch of its new brand campaign, titled `Express Yourself'. An aggressive multimedia campaign, to be unveiled on Wednesday, has been created by Rediffusion DY&R. Addressing presspersons here on Tuesday, Mr Atul Bindal, Chief Marketing Officer, Mobility, Bharti Tele-Ventures Ltd, said, "It is AirTel's vision to make mobile communications a way of life in the country. Through the `Express Yourself' campaign, AirTel has charted a new path, enabling customers to express themselves anytime, anywhere." Tendulkar joins AirTel's existing celebrity endorsers — film star Shah Rukh Khan and music director A.R. Rehman.
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