Financial Daily from THE HINDU group of publications
Thursday, Oct 09, 2003
Financial Daily from THE HINDU group of publications Thursday, Oct 09, 2003 |
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Marketing
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New Products & Services Samsung lines up flat panel display products Our Bureau
Mr C.H. Yoon, MD, Samsung India Electronics Ltd (right), with Mr Kim Kwang Soo, President and CEO, Asia Pacific, Samsung Asia, at the launch of Digital Natural Image Engine and the Hypervision High-Definition Digital Video System in the Capital on Wednesday. — Kamal Narang
New Delhi , Oct. 8 GEARED towards enhancing its range in the home entertainment segment, Samsung India Electronics Ltd (SIEL), the wholly-owned subsidiary of the Korean major Samsung Electronics, has launched flat panel display products equipped with its patented Digital Natural Image engine (DNIe) technology. The company claimed that with the launch it expects to increase its share from 24 per cent to about 30 per cent in the total flat panel display product market in the domestic market by 2004. The products include three models of plasma displays, two variants of flat colour televisions and an LCD projection TV. The three models of plasma displays are priced in the range of Rs 3,99,990 to Rs 14,99,990, in 42, 50 and 60 inches, while 100 hertz flat CTVs are available in the range of 29 and 34 inches. The LCD projection TV of 61 inches is priced at Rs 3,79,990. It will also launch three digital flat TVs in 29 and 34 inches in the price range of Rs 74,990 and Rs 1,49,990, four home theatre models in the price range of Rs 22,990 and Rs 1,19,990 and seven models of camcorder priced between Rs 20,990 and Rs 99,990 this month. Samsung India also unveiled its indigenously developed 2000-watt television. "This 29 inches model, developed especially for the Indian market, comes with a high efficiency digital amplifier and a modern stylish design," Mr R. Zutshi, Director Samsung India, said at a press conference here. Speaking at the occasion, Mr C.H. Yoon, Managing Director, Samsung India, said, "Our DNIe technology has taken centre stage in our display product strategy." Commenting on whether Samsung India would be contemplating another manufacturing facility in India, Mr Yoon said, "at present our existing facility at Noida is capable of handling our demands." He, however, did not rule out setting up of another facility in South India in two-three years' time. The Noida facility, at present, has the capacity to produce 1.5 million colour television and one million colour monitors. The company has now added a refrigerators manufacturing unit in the plant. The unit has a capacity to manufacture 5,00,000 refrigerators. Samsung will also be increasing its staff strength at both its R&D centres in Noida and Bangalore. According to Mr Kim Kwang Soo, President and CEO, Asia Pacific, Samsung Asia Pte Ltd, "The manpower at the Noida centre, which conducts research for CTVs, would be doubled to 200 by next year. While in Bangalore 200 more workers would be added to increase the strength to 800 in one-two years' time". Addressing the media, Mr Soo said, "Samsung India plans to clock an over Rs 5,000 crore turnover this year. We propose to double this turnover in the next three years."
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