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MARKETING
BRANDS
Small brands, strong brew
IF TEA plantations are suffering from declining commodity prices and a glut in production, players in the branded (packet) tea market are not exactly having a good time either. Small, local players, through regional ...
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TRENDS
Come Diwali. Drive new car models
CONSUMERS who are looking to buy a new car this festive season would do well to wait till next week before making their purchase. The week before Diwali will see at least four new models/variants being rolled out in the market. This includes a ...
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Brand Quest
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