Financial Daily from THE HINDU group of publications
Thursday, Oct 16, 2003
Financial Daily from THE HINDU group of publications Thursday, Oct 16, 2003 |
|
|
|
|
|
Logistics
-
Supply Chain Management DHL Express opens Stripes Club for regular customers Our Bureau
Mumbai , Oct. 15 DHL Express, the global air express services provider in India, has launched its customer relationship programme, DHL Stripes Club, for customers who use DHL regularly. DHL Stripes Club offers special rewards and privileges to its customers. Mr Chris Callen, Country Manager, DHL Express, said: "We wanted a special relationship programme that not only rewards our customers but also provides incentives to take further advantage of DHL's gold standard of service." He added, "DHL has made heavy investments in data warehousing and data mining tools with a long-term vision. DHL Stripes Club is a result of an extensive customer database analysis. This has helped us design Stripes Club as a special tool to help in building long-term customer affinity — more so than a purely points-based loyalty programme would achieve." The programme offers a range of benefits for members, from free subscription to international magazines to accessing premium knowledge seminars and from special gifts to free invitations to trade events. DHL expects more than 3,000 exporters to enrol in Stripes Club, which would represent more than 60 per cent of DHL's annual revenue.
Article E-Mail :: Comment :: Syndication
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |
Copyright © 2003, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|