Financial Daily from THE HINDU group of publications
Thursday, Oct 16, 2003
Financial Daily from THE HINDU group of publications Thursday, Oct 16, 2003 |
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Marketing
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Channels and Franchises GR Fragrances to bring MaxCare cosmetics to India Our Bureau
New Delhi , Oct. 15 CHENNAI-BASED GR Fragrances (India) Pvt Ltd has tied up with European cosmetic maker MaxCare International to bring a range of cosmetics to the domestic market. "We have exclusive distribution and marketing rights for one of MaxCare's cosmetic brands, Diana of London," Mr Abdul Rahim, Managing Director, GR Fragrances, told reporters at the product's formal launch. The cosmetics range will be entirely imported for now. According to Mr Ghazi Mohammed, Export Director, MaxCare International, the company could consider bringing in other global cosmetics brands from its portfolio such as MaxCare Paris and Miss Claire. "We are currently testing the domestic market. Depending on the initial response of our brand, we could bring in more brands from our international portfolio," he added.
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