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MARKETING
STRATEGY
Your favourite TV soaps on FM soon!
BORED of listening to the same motley of melodies blaring from your FM sets? There could be some respite with television entertainment software companies looking at radio as a good business opportunity. There are talks of introducing radio soap ...
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ADVERTISING
Emirates Airline launches new ad campaign
ZEROING on the discerning, niche business class traveller, Emirates Airline, one of the fastest growing airliners in the world, has drawn up an innovative campaign `Fly Emirates. Keep Discovering', that has been conceptualised and developed in ...
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RETAILING
Sagas Autotec plans LPG bunks in Karnataka
MANGALORE: The Mysore-based Sagas Autotec Pvt Ltd is likely to set up 10 LPG bunks in the State, according to Mr S.P. Sanjay, Director, Sagas Autotec Pvt Ltd. Of these, six are likely to be set up in Bangalore, three in Mysore and one ...
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Brand Quest
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