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V. Rishi Kumar

Hyderabad, Oct. 26

RECRUITMENT in the technology sector has assumed feverish pitch in most large companies giving a general impression that the recruitment market is going through a bull phase.

Large companies - Infosys, Wipro, Satyam, Computer Associates, Computer Sciences Corporation, are hiring in big numbers, and NRI techies, seeking to return, are among those being wooed.

The Vice-President, Marketing, Mr Dhruvkanth B Shenoy, MonsterIndia, told Business Line there is heightened recruitment in the technology space due to buoyancy in the market as a direct result of increased IT spending in most world markets - US, Europe and Asia Pacific. With new projects coming to India, most Indian companies are naturally showing the optimism to hire in large numbers. Most of the job offers are for between 3 and 7 years.

"However, one change that one would notice from the high of 1999 is that speculative hiring is down to minimum. Thus, what one is seeing today is a far more realistic scenario than what one saw during the so-called tech boom period," he explained.

While it is an accepted fact that the Net is an efficient medium for junior and middle management people to look for jobs, it was always believed that one has to rely on traditional channels of recruitment to hire senior people. This is increasingly proving to be a myth. MonsterIndia for example has over 80,000 resumes, roughly about 12 per cent of total resumes belonging to people who hold positions of vice-president and above.

The upward swing in recruitment could be seen from late 2002 and early 2003, where Indian companies started showing interest in hiring Indians working in the US, to work for them in India. This has provided a match in what the US Indians are looking for and what the Indian companies are offering them in terms of job content and compensation. As a result, we see that there is a growing incidence of US Indians wanting to come back home to their roots. The growing number of resumes of US Indians in the MonsterIndia database since January 2003 substantiates this fact, Mr Shenoy said.

On Monster India growth, Mr Shenoy said Monster has been making progress on all parameters. From a traffic perspective, the unique visitor numbers have shot up significantly, in the last six months. We ended September 2003 with 27.8 lakh unique visitors, 75 lakh user sessions and two-crore page impressions. This ramp up in traffic has largely been due to MonsterIndia's exclusive alliances with Rediff, Sify, HT Careers and Deccan Herald.

"When we noticed a trend of Indians wanting to come back to India, we raised the profile of our marketing campaigns directed at the NRIs. This was done mainly through two online campaigns directed through two online vehicles. With exclusive partnership with Rediff in the US, We were able to communicate the message that Indian companies are looking for US Indians. On the other side, Sify, an exclusive online jobs partner, we have access to www.return2india.com, a partner site of Sify. With these, we have covered most popular vehicles frequented by the US Indians," Mr Shenoy said.

The sustained effort to woo the NRI techies has begun to pay off and the graph suggests that the marketing campaigns to help them relocate are paying off while adding value to our clients' business, he explained.

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