Financial Daily from THE HINDU group of publications
Thursday, Nov 06, 2003

Port Info

Group Sites

Industry & Economy - Leather

Leather sector seeks steps to tap Russian market

Our Bureau

Kolkata, Nov. 5

EVEN as the Moscow-based marketing consultancy outfit International Marketing Centre Network finalises its report for the Indian leather industry, the exporting community feels that the Union Commerce Ministry has to take a more pro-active role, positioning itself as a frontline facilitator to help various sectors enter the Russian market.

The Council for Leather Exports (CLE), the industry's apex body, which appointed the Russian agency to chalk out its market penetration game plan, said a focused strategy was needed in order for any sector to make a strong entry into the Russian market. The CLE felt that the opportunities should not be missed by default.

The Council said a dedicated marketing unit should be positioned in Moscow for at least three years. This unit will coordinate with various product councils/boards to run marketing programmes in Russia. It should be directly under the Union Commerce Ministry, sources said. One of the main briefs for this unit should be to engage itself in image-building exercises to establish India as a reliable source of supply.

Russia's import of leather and leather products is estimated at $327 million. However, the unofficial figure including illegal imports is about $1,000 million. India now has a mere 4.93 per cent share of the market, which is dominated by China and Italy. Germany and Poland are also players in the Russian leather imports market.

The CLE felt the Commerce Ministry could run a warehouse for the benefit of Indian exporters and also liaise with Russian Government agencies on behalf of product councils and core individual exporters.

Stating that every export promotion council should select capable willing exporting companies, the CLE said it would like to have a panel of, say, 14 companies for this purpose.

Article E-Mail :: Comment :: Syndication

Stories in this Section
New economy sectors to add 10 lakh jobs: Krishna

What makes the Chinese tick?
Penalty for spurious drugs; but what about fake doctors?
Grid failure hits power supply in Maharashtra
Bengal may go it alone on Purulia power project
Higher steel prices have limited impact on end-users: Crisil
`Core sector must fuel steel demand'
Easy mobility of non-duty paid tyre tubes among factories sought
TN Govt justifies taking control of liquor retailing
ICAI plans to set up shop in UAE Knowledge Village
Dr Reddy's Foundation begins college for poor
Manipal Hospital gets ISO certificate
`Bangalore leads in real estate activity'
Leather sector seeks steps to tap Russian market
Culinary bodies form new federation
Pant calls for task force for mining sector
AP Paper Mills divestment to get over by year-end
India Post hopes to mop up Rs 5,000 cr in small savings
IPR consultancy
RBI trims rates on RIDF deposits, loans
Contractual system can create more jobs, says Verma
`Good corporate governance crucial for competitive edge'
Selection of B-school team for Singapore event
Stamp expo from Nov 27
Ministry bid to lure venture capital for entertainment sector
FICCI, GECL awards for students to boost entrepreneurial talent
Oilmeal exports gain momentum in Oct
Chinese purchases induce price spike in cotton

The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Copyright 2003, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line