The Hindu Business Line : Tuesday, November 11, 2003

Allied Domecq mulls foray into premium IMFL group
Liquor company Allied Domecq Spirits and Wine (India) is mulling over the possibility of foraying into the premium Indian Manufactured Foreign Liquor (IMFL) segment, with commencement of bottling of whisky at the company's Rajasthan facility. ... More

UB cuts Kingfisher can prices to boost beer sales
THE country's largest brewer, United Breweries (UB) Ltd, has slashed consumer price of 330 ml canned packs of Kingfisher Premium Lager by Rs 4 in Mumbai and could extend it to more markets in a bid to boost takeaway beer sales. Mr Ramesh ... More

Ganjam pact with Italian brand
BANGALORE: Italy's luxury jewellery brand, Laurentia, has entered India through an exclusive tie-up with Ganjam, a traditional jeweller in Karnataka. The 18-carat jewels priced upwards of Rs 17,000 will be on display at Ganjam by Design ... More

ADVERTISING

Ad, media pros all set to `break rules' at AdAsia 2003
DROVES of advertising, marketing and media professionals from across the country and the region are descending on Jaipur for AdAsia 2003, as the Pink City plays host to about 1,500 delegates and 24 speakers from 17 nations, all congregating to ... More

PROMOTIONS & OFFERS

Parvati bhabi to endorse Bajaj Elec brand
BAJAJ Electricals is going to have a new face for its brand. Sakshi Tanwar or Parvati bhabi of Star TV's Kahani Ghar Ghar Ki fame will endorse the company's range of home appliances and ceiling fans. The television serial actress ... More

Escotel plan for women in Kerala
KOCHI: Escotel Mobile Communications Ltd (Escotel) has launched a budget plan, the first post-paid plan in Kerala specially designed for women. Available exclusively to women subscribers, the budget plan offers a low monthly rental of ... More

Pepsi contest on Men in Blue
AS cricket fever catches up for the crucial one-day international match between India and New Zealand to be held here on Saturday, Pepsi has launched "Join the Huddle" consumer contest. The winners of the contest will get an opportunity to meet ... More

DIRECT MARKETING

Tupperware recruits more
HYDERABAD: Tupperware India, a direct selling company of premium food storage items, recruited over 100 women here last week. The company has a 3,000-strong all women sales force in the Hyderabad market, which has been growing by 30 per ... More

STANDARDS & BENCHMARKS

Food flavouring agent raises health concerns
AN increasing number of discerning consumers are reading the fine print on food product labels regarding the use of MSG or monosodium glutamate. But for the uninitiated, MSG is a flavour-enhancer and with the Government set to allow a more ... More

PEOPLE

Marico to get new marketing head
Mr Saugata Gupta, Head of Marketing at ICICI Prudential Life Insurance is poised to takeover as Marico's Chief of Marketing. Speaking to Business Line, Mr Saugata Gupta, said, "I am expected to join Marico Industries in the near future ... More

TRENDS

BSNL extends CellOne, to offer GPRS service
OVERWHELMED by the response to some of its recent promotional schemes that increased its subscriber base significantly, State-owned Bharat Sanchar Nigam Ltd has extended some of the CellOne schemes, plans to expand its network to about 66 more ... More

NEW PRODUCTS & SERVICES

Hutchison Essar unveils location-based services in AP
HUTCHISON Essar South Ltd, the private cellular services provider, has launched two location-based services in Andhra Pradesh. The company has expanded its network to 106 towns in the State, enhancing coverage in neighbourhood towns of ... More

Novo Nordisk launches 2 new insulin analogues
NOVO Nordisk India (NNI), the wholly-owned subsidiary of Danish diabetes care company, on Monday launched two insulin analogues — NovoMix 30 and NovoRapid. Insulin analogues are advanced insulin therapies comprising genetically ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line