Financial Daily from THE HINDU group of publications
Tuesday, Nov 11, 2003
Financial Daily from THE HINDU group of publications Tuesday, Nov 11, 2003 |
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Marketing
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Promotions & Offers Info-Tech - Telecommunications Escotel plan for women in Kerala Our Bureau
KOCHI: Escotel Mobile Communications Ltd (Escotel) has launched a budget plan, the first post-paid plan in Kerala specially designed for women. Available exclusively to women subscribers, the budget plan offers a low monthly rental of just Rs 99, an official release here said. In addition to the cost advantage, subscribers of this plan could also enjoy the benefits such as credit for usage, bill delivery at doorstep and no need for recharge coupons, it added. Launching the new scheme Mr B. Ramakrishna, Chief Operating Officer, Escotel, Kerala said: "we are in the process of redefining the value of a cellular connection through new products tailored to the needs of specific user segments. We are sure women will take advantage of the new plan that caters specifically to their needs".
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