Financial Daily from THE HINDU group of publications
Tuesday, Nov 11, 2003
Financial Daily from THE HINDU group of publications Tuesday, Nov 11, 2003 |
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Marketing
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Promotions & Offers Pepsi contest on Men in Blue Our Bureau
Hyderabad , Nov. 10 AS cricket fever catches up for the crucial one-day international match between India and New Zealand to be held here on Saturday, Pepsi has launched "Join the Huddle" consumer contest. The winners of the contest will get an opportunity to meet the Sourav Ganguly and Rahul Dravid. Consumers who want to participate in the contest are required to give a caption to the photograph of Pepsi's "Men in Blue" in a huddle in the middle of the cricket ground and drop completed entries at drop boxes. Participants can also send in their slogans through SMS. In addition, consumers can send good luck messages to the Indian cricket team as part of a SMS promotion drive. The best messages will be downloaded on a compact disk and presented to the cricket team. This apart, consumers can send SMS to a given number on a "four" or a "six" being hit during the match, and win four or six Pepsi bottles of 500 ml each free. Three consumers sending the maximum number of SMS will win 12 Pepsi bottles of 1.5 litres each free.
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