![]() Financial Daily from THE HINDU group of publications Tuesday, Nov 11, 2003 |
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Alliances & Joint Ventures Marketing - Strategy Ganjam pact with Italian brand Our Bureau
BANGALORE: Italy's luxury jewellery brand, Laurentia, has entered India through an exclusive tie-up with Ganjam, a traditional jeweller in Karnataka. The 18-carat jewels priced upwards of Rs 17,000 will be on display at Ganjam by Design boutique at Leela Palace. "Ganjam has always endeavoured to offer under the Ganjam World Line jewellery from around the world to the discerning Indian customer. This truly international collection reflects the best of the international trends in the sphere of fine jewellery and we are proud to present Laurentia," Mr Umesh Ganjam, Joint Managing Director, Ganjam by Design, said. Laurentia, started in the early 80s and engaged in the production of articles made only of gold, has significant presence in Europe, Americas, Russia and West Asia. Laurentia will be part of Ganjam by Design as it charts out an expansion plan covering cities such as New Delhi and Hyderabad.
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