Financial Daily from THE HINDU group of publications
Tuesday, Nov 11, 2003
Financial Daily from THE HINDU group of publications Tuesday, Nov 11, 2003 |
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Corporate
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Announcements A makeover for Taj group business hotels Our Bureau
Bangalore , Nov. 10 KEEPING in tune with the changing needs of the corporate traveller, the Taj Group of Hotels is ushering in changes in its business hotels. The Taj Residency, Bangalore, is the group's first Business Hotel to witness this change, followed soon by the Taj President, Mumbai. According to Ms Jyoti Narang, Chief Operating Officer, Taj Business Hotels, "We want to put the house in order before strong international brands enter India." The renovations at the hotel were taken up after the group researched the key trends in the industry and the key needs of its customers. Ms Narang explained that the hotel has tried to over-deliver on the basic needs like good food and comfort and satisfy the higher needs of the guest such as boredom, loneliness and the need to destress. Two floors comprising 40 rooms at the Taj Residency, Bangalore, have been equipped with ergonomically designed mobile work desk with special task lighting. Herman Miller work chairs (costing $600 each) are placed at the work desks in each room. For entertainment, a 42-inch plasma TV, a DVD/MP3/CD player provide various options to the guest. According to Ms Narang, 60 per cent of the business hotels' guests are Indians and the rest from abroad (mostly from the US and the UK). Bangalore has a huge IT clientele and that's why we decided to hire an American designer for the makeover. The new rooms are to be launched in the first week of December. As for tariff change, Ms Narang said, "We want to increase the benefits for which the customers will pay more." The Taj Group has 23 business hotels with 18 in India and five spread across Sri Lanka, South Africa and West Asia.
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