Financial Daily from THE HINDU group of publications
Friday, Nov 14, 2003
Financial Daily from THE HINDU group of publications Friday, Nov 14, 2003 |
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Marketing
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Customer Relationship Management GM seeks to build loyalty through events Our Bureau
New Delhi , Nov. 13 IN a bid to strengthen the relationship with its customers, General Motors (GM) has struck upon a marketing strategy to hold interactive events for its existing customers. For starters, the company has organised an event for all Optra owners in the Northern region, which will subsequently be replicated in other parts of the country. The `Optra Max Mileage Magic' was recently organised at the Delhi-Agra highway. The participants at the event were given the task of clocking the best fuel mileage on their Optra; the winner clocked 21.905 kmpl. .
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