The Hindu Business Line : Saturday, November 15, 2003

Home in on special discount loans
IT'S a season of deep discounts in the competitive home loan market. ABN Amro Bank was the first mover, HDFC recently concluded its festive offer, ICICI Bank commenced one earlier this week and so has LIC Housing Finance and Standard Chartered ... More

DD getting facelift
AFTER moving most of its news and current affairs shows to the newly launched DD News channel, Prasar Bharati is revamping its entertainment fare on the flagship DD National channel. And the queen of saas-bahu soaps - Ektaa Kapoor's Balaji ... More

Emirates to create more entertainment facilities
TRAVELLERS on Emirates' new Airbus A340-500, the world's longest-range aircraft, can now view more than 500 channels of in-flight entertainment. The airlines' new $8 million ICE (information, communication and entertainment) system available ... More

INSIGHT

Sourcing trouble in the retail sector?
FOR the reform-weary National Democratic Alliance (NDA) facing the elections in four States, even a remote suggestion that the time is ripe for allowing in retailing giants is anathema. One wonders why the Ministry of ... More

EVENTS

From Pak with love
The 22-strong delegation from Pakistan received the loudest applause when the leader, Mr Jamshed Qureshi, was introduced to delegates at AdAsia 2003. On his first visit to India, although he has been to AdAsia conferences for the past 20 years, ... More

`Advertising needs to get more honest'
ON the last day of AdAsia 2003, there were some hard truths about advertising, and caveats for the future, along with an affirmation that creative advertising is alive and well-- and effective. Advertising needs to get more honest and plug ... More

`Meaningless slogans can't win battles for brands'
TO break the rules you first have to know the rules — and Indians don't really break rules, we just follow them excessively or distort them, and actually make a mockery of them. That was the takeout on the final day of AdAsia 2003, as ... More

Creative guys take centre-stage
After the suits during the week, the last day of AdAsia saw the creative guys take centre-stage in untucked shirts, T-shirts, open-toed sandals, slippers and hot red pants. Strobe lights and pulsating music — probably to keep a somewhat ... More

ADVERTISING

Awareness drive planned for Himalaya's hand sanitiser
HIMALAYA Drug Company, which launched hand sanitiser Pure Hands in June, will launch a public awareness campaign in three months. Mr Philipe J. Haydon, Business Head (Pharmaceutical Division), Himalaya, told Business Line here that the ... More

MARKET SHARES

Voltas eyes 15% market share
Mr Jawa said that the company was now targeting the corporate segment. More

RETAILING

MTR opens food outlet in Chennai
MTR, the Bangalore-based restaurant, opened its first food parlour and store in Chennai with a menu, which includes vada with chutney fillings, panneer and mushroom wraps, low fat snacks and desserts. The food is packed in paper ... More

Network to handle HLL retail brands
BREAKING the rules for its direct selling venture — HLL has decided to sell its retail brands such as Denim, Max Candy and Lever Ayush through the network channel — Hindustan Lever Network. However, the company has attached tags to ... More

MARKETING RESEARCH

DD News creates waves
THE newly launched DD News seems to be making waves. In the first week itself, the channel has managed to grab substantial share of viewers from other Hindi news channels. According to data provided by TAM India, for the week starting November ... More

TRENDS

Festive Oct drives car, 2-wheeler sales
THE festive month of October has brought in good news for the automobile industry, particularly the two-wheeler manufacturers. While car sales in the month grew by 24 per cent, sales of two wheelers jumped by 25 per cent to 5.55 lakh units. ... More

NEW PRODUCTS & SERVICES

Funskool to launch new toys
TOY maker Funskool plans to launch seven more toys before the end of the year. The company, a joint venture between MRF and Hasbro of the US, would then have put into the market as many as 70 new toys this year. Trivial Pursuit, a popular quiz ... More

Group Apollo launches online lottery brand
THE Rs 2,300-crore Group Apollo has launched its online lottery brand — Lottus — in all the lottery playing States. "Lottus will offer new games, most number of draws and higher chances of winning as well as larger share of reward ... More

Brand Quest

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