Financial Daily from THE HINDU group of publications
Sunday, Nov 16, 2003
Financial Daily from THE HINDU group of publications Sunday, Nov 16, 2003 |
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Industry & Economy
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Tourism Marketing - Advertising HK unveils campaign to lure tourists Our Bureau
New Delhi , Nov 15 IN order to promote Hong Kong as a tourism destination, the Hong Kong Tourism Board (HKTB) has rolled a new integrated global advertising campaign that carries the theme line — "Hong Kong - Live it, Love it." The campaign, which is spearheaded by a television commercial featuring superstar Jackie Chan, is being rolled out in 16 major markets, including India. According to Mr David Leung, Regional Director — South & South-East Asia of HKTB, the tourism board would be organising a series of mega-events from now onwards and early 2004 to sustain the `excitement' surrounding Hong Kong. Interestingly, in addition to the major metros, HKTB would also be going to smaller cities in India, such as those in Punjab, to promote Hong Kong as a tourism destination. Tourist outflow from India to Hong Kong has been growing at a healthy pace. Despite the hullabaloo surrounding the SARS outbreak, HKTB states that arrivals from India recovered to record a positive growth with arrivals of 19,667 in September 2003, an 8.1 per cent increase over the same period in September 2002.
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