The Hindu Business Line : Tuesday, November 18, 2003

Froggatt bets big on Indian beer biz
THE new Chief Executive of the brewing giant Scottish & Newcastle (S&N), Mr Tony Froggatt, has expressed confidence about the long-term prospects of the Indian beer business and promised support to the transnational's joint venture company with ... More

Health food co Juice Zone plans foray into India
HOPING to cash in on the growing awareness about health, Canadian fast `health' food company Juice Zone is looking to foray into the Indian market. The company, which has signed on the Cogent Group as master franchisee for India, is planning ... More

Style Spa to extend product range
FURNITURE retailer Style Spa, previously called Gautier India Ltd, will shortly extend its range of products to include accessories such as table lamps, curios, furnishings, bed sheets and pillow covers, according to the KK Birla group ... More

CUSTOMER RELATIONSHIP MANAGEMENT

IOC officers to visit fuel stations
INDIAN Oil Corporation (IOC) has formed a team of officers to visit petrol stations in Chennai and interact with customers. The team, drawn from various departments such as LPG, lubes, finance, human resources, will "quiz customers on their ... More

Scorpio ranks first in total customer satisfaction study
THE Mahindra Scorpio has overtaken the Toyota Qualis to rank first in total customer satisfaction in the sports utility vehicles segment, as per the outcome of NFO Automotive's 2003 TCS Study. Against the sports utility segment benchmark of 85 ... More

EVENTS

What is the word-of-mouth in the ad world, now?
WITH the growing fragmentation of conventional media, and with consumers getting increasingly networked, word of mouth (WOM), or `buzz', will become a more important tool for firms and marketers, according to Mr C.K. Prahalad of the University of ... More

ADVERTISING

O&M bags Shaadi.Com account
NOTWITHSTANDING the lull in dotcom advertising, Shaadi.Com, the matrimonial portal has appointed Oglivy & Mather, Mumbai, to build its brand across media. Without disclosing the size of the account, Mr Anupam Mittal, CEO, Shaadi.Com, said, "We ... More

`Ad industry needs clean-up exercise'
"Before all this talk of the expected resurgence of the advertising industry, ad agencies and their clients need to introspect. Agencies have a responsibility to look beyond the short term," said Mr Goutam Rakshit, Chairman, Asian Federation of ... More

RETAILING

ONGC waiting for Centre's nod for retail venture plan
OIL and Natural Gas Corporation Ltd is awaiting the Centre's nod to rope in non-public sector financial institutions for its proposed joint venture for getting into retail marketing. "We have talked to some financial institutions who have shown ... More

BRANDS

`Branding is all about lifestyles of people'
BRANDING is a differentiating variable that makes an individual product stand out in the market place," says Mr Shashi Kalathil, Executive Director Marketing of Pepsi International. Addressing the staff and students of the Indian Institute of ... More

PEOPLE

B.D. Nathani joins Liberty group

NEW PRODUCTS & SERVICES

J. B. Chemicals launches 2 new products
J. B. Chemicals & Pharmaceuticals Ltd (JBCPL) has launched two new therapeutic products, in the antibacterial and nutraceutical segments respectively. Cefjoy (Cefpodoxime Proxetil) is useful in the treatment of a wide range of infections among ... More

Jotun Paints enters Kerala
KOCHI: The Oman-based Jotun Paints has introduced its products in Kerala by offering an entire range of interior finishes, exterior paints and products for speciality applications. The product range includes interior emulsions, exterior ... More

Sara Lee launches products in Kerala
KOCHI: Brylcreem, a leading male grooming brand from Sara Lee Household and Body Care, has introduced its popular `Wet Look Hairstyling Gel' in a new handy tube in the Kerala market. The new 15 gm tube will be available for Rs 10, a ... More

Brand Quest

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