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Our Bureau

Mumbai , Nov. 18

THE single serve sachet of soap, shampoo or oil, a feature peculiar to the Indian FMCG industry, now has its equivalent in the pre-paid cellular card segment as well. Idea Cellular has announced the launch of arguably India's first daily prepaid card, worth just Rs 6.

The company on Tuesday introduced what it called "drop dead" tariffs in celebration of amassing 2 million customers in the circles of Maharashtra & Goa, Gujarat, Andhra Pradesh, Madhya Pradesh & Chhattisgarh and Delhi & NCR circles.

The Rs 6 prepaid card is called Chitchat FLEXI, and gives full talk time. The facility is open to all existing and new subscribers through a "simple migration process from a fixed processing fee to a flexible fee," according to a news release from the company.

Idea aims to be among the top three cellular players in the country; currently it is among the top four, Mr Vikram Mehmi, officiating CEO of Idea Cellular, said, pointing out that Idea is present only in five circles in the country.

Another new introduction is BUZZ99, called the lowest-ever rental plan (Rs 99 per month) from any private operator in the country. Incoming calls are free, with outgoing charged at Rs 2.49 per minute.

Two other rental plans — BUZZ 249 and BUZZ 499 — offer tariffs at 99 paise per minute to other cellular subscribers, with outgoing at Rs 1.99 under the Rs 249 rental, and at 99 paise under the Rs 499 rental.

For prepaid customers, the starter pack comes at the maximum retail price of Rs 149, with a talk time of Rs 25 and a validity of 7 days.

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